Underpass Park Toronto

Bia-SHE-ara: Alicia West of #JustAceIt!

Welcome to another installment of Bia-SHE-ara. Please note this is the blog version not the upcoming documentary/program a team of us are working on and of which I have some exciting news about! We got funding from ARTREACH to carry out the program! YAY! Alhamdulilah and MashAllah (this means Thank God). But that is a story for another time.

 So back to this Bia-SHE-ara post; I am featuring Alicia West of Just Ace it! I met Alicia at an event called Branded where I was a consultant in producing press kits. Alicia is also the one who introduced me to her friend and event designer, Brittany Lynn Martin whom I featured in my last blog post. This particular shoot took place at Underpass Park which I have to say is really a gem of a location! Alicia chose it as she is a huge basketball fan and loved the fact that they had basketball courts on the site.

Tell us a little about yourself?

My name is Alicia but most people call me "Ace". I am the host of Kiss My Ace and content creator from Toronto but I currently reside in New York. As a content creator I work mainly in the digital space creating graphics, images and videos for social media and my blog justaceit.co

What are your career aspirations?

My current career goals (they are always evolving) is to be a radio personality in a top 10 market. I love, love, love radio! I want to be able to bring my digital knowledge and help integrate this new medium with the traditional. I also want to grow my brand and have #justaceit the go to spot for lifestyle content pertaining to wellness, travel, food and empowerment. Through my brand I also hope to curate dope events and panels by collaborating with some of my favorite brands. 

What are some of the entreprenuerial activities you are involved in? 

I currently own and operate a digital platform called #justaceit that documents and shares experiences through fitness, travel and my favorite - food! We are on the pulse of the culture and continually providing information that will help you #justaceit in life.  We are devoted to creating a tangible movement that encourages like-minded people to live a healthy, adventurous, and very social life.

We like to say it’s not just a blog, it’s a lifestyle.

What inspires you?

Life! I love to travel. Going new places, seeing new people really helps with my creative juices. I also love to be around other like minded women. Recently I spent a month with 23 young women between the ages of 18-26 who are all trying to work in the entertainment fields. As much as they told me I inspired them, they really have helped spark something new within me. I really believe surrounding yourself with positive likeminded people and being well travelled are the keys to success! 

That brings me to the end of this blogpost! Please do make sure to check out the #Justaceit website (CLICK HERE) and stay inspired! If you would like to book me for a portrait session then please use the contact form on my website or CLICK HERE!


BiaSHEara is a group founded by Christina Muia and Karimah Gheddai that works on promoting women in Business.